Will Conrad's New Concierge App Replace The Real Thing?

December 18, 2012 at 9:16 AM | by jimmyim | Comments (0)

While we're still swooning over Conrad's new Seoul property that opened last month, the luxury hotel chain recently premiered its free Conrad Concierge App for Apple and Android smartphones and tablets. Needless to say, it's on fire!

In order to launch the perfect app for the luxury traveler, Conrad conducted a national survey and came to these results:
69% value a hotel that can customize their experience to reflect their personal preferences.
60% are more likely to obtain suggestions of local attractions or activities via their digital device over speaking with a hotel employee.
74% say they frequently use their smart phone, tablet or computer when booking elements of their business or leisure travel.

So, what does this app do?

In the way of the future ruled by technology, the Conrad Concierge App allows guests to manage all aspects of their stay.

Obviously, there are typical hotel features like booking stays, ordering room service, pillow menus and suggestions for local entertainment. It also goes one step further by allowing users to arrange car service and valet parking, request housekeeping, select among three lines of designer amenities, directly book spa treatments and submit special requests and services.

Best of all, users can also check in and check out via app, without ever having to stop at a front desk. As far as we know, there's no other hotel app that offers all of this (although InterContinental debuted an iPad app back in 2010), but we're expecting DIY copycat apps to unroll from competing hotels with the quickness.

In the meantime, tell us your thoughts on the app. Will you miss the friendly faces of hotel staff?

[Photo: Conrad Hotels & Resorts]

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