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Starwood To Open Petra-Inspired W Amman In 2016

Where: Amman, Jordan
December 11, 2012 at 9:47 AM | by | ()

Though Amman, the bustling, sprawling capital of Jordan, has plenty to offer in the way of sightseeing, cafes, outdoor markets, and shops, it's never exactly dazzled in the hotel department. Sure, a few upscale options exist (Le Royal Amman, InterContinental Amman, Four Seasons Amman), but many are outdated and have difficulty attracting a younger, more discerning clientele.

But that might be about to change, with the announcement yesterday of a 280-room W Amman, set to open in 2016.

According to HotelierMiddleEast, work is scheduled to begin soon on the 36-storey, mixed-use tower. While the exact location in Amman is unknown, we're told the hotel will sit above eight levels of offices and high-end retail outlets.

Oh, and another detail? Outside of the US, W tends to get a little more adventurous with the design of their hotels (see: W Barcelona, W Shanghai The Bund, opening in 2014), and W Amman will be no exception. Paying homage to Jordan's most popular tourist attraction, the design of W Amman will in fact be inspired by the city of Petra. No easy feat, considering the ancient site dates back over 2,000 years, and was built into sheer rock face!

Starwood isn't going into major detail about the design, though, just teasing us with the image of a secret hotel built into rose-colored rock, accessible only on foot or by camel, and filled with ancient tombs and treasuries. The kind of place Indiana Jones would hang out.

Holy Grail or not, though, the W Amman is sure to give a boost to Jordan's tourism. And at the end of the day, that may count more than eternal youth.

[Photo: HotelChatter]

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