This comes as no surprise to us as Hyatt has long been proactive with its support of the LGBT community (a nine-year run of perfection is no accident, folks). The company was one of the first hotel chains to offer domestic partner benefits and sets a damn-good example by involving themselves in local LGBT organizations around the world and dedicating a special section of their website to LGBT travel.
It seems Hyatt has made a priority what others are still struggling to accept. We didn’t use the word “nomadic” above to be dramatic, we used it because it’s true. Last year’s survey by Community Marketing, Inc. revealed that the LGBT community spends about $65 billion per year on travel, and that 85% of gay men and 77% of lesbians own a passport in the United States (as compared to the 33% of all Americans that have a passport according to a report by Forbes earlier this year). Many gay couples are double-income with no kids (DINK), giving them the finances and flexibility to spend that discretionary dollar not only on themselves, but on getting away.
It’s always nice to see a corporation the size of Hyatt going about its business in a way that reflects the changing nature of our world, and we think this achievement redefines what it means to be an “all-inclusive” hotel. For LGBT travelers in search of a hotel, Hyatt is at least deserving of a fair look.
They are, after all, making one hell of an effort.
[Photos: Hyatt Hotels]