Is Rihanna The Right Way for the BTA?
November 12, 2012 at 9:06 PM
Rihanna, who filmed an episode of “Oprah’s Next Chapter” during the summer where she took the media queen around her Barbados childhood home, signed a three-year contract with the Barbados Tourist Authority to be the official “face” of the Caribbean island. BTA chairman Adrian Elcock, made the announcement at the Hilton Barbados Hotel during the island’s annual Crop Over Festival that the ads would be released in time for the island’s winter high season.
The 24-year-old songstress, whose new album “Unapologetic” officially drops November 19th, returns to Barbados often, so it’s no wonder she was a choice for the BTA, despite her frequent, and often unpleasant mentions in the news with paramour Chris Brown, alcohol and drugs.
But it’s no secret she’s a proud Bajan and a fan of hip hotels like The House. We do wonderin this new role if she’ll promote The Crane, an island institution (and its oldest private hotel), which is about to go IPO in hopes of raising BDS$120 million. Seems a little stuffy for her taste, but she's also brought lucky fans for tea and an overnight at Sandy Lane, one of the most high falutin' resorts on the island, so one never knows.
We’ve seen a few of the photos that were supposedly “leaked” of the new ad campaign and we're divided in our opinion of them.
On the one hand we’re glad Barbados is an island beautiful enough it can sell itself without RiRi’s help, and hopefully she’ll "apologize" for not bringing a bit more magic to the ads. Her image in general, which some locals take loud offense to, is going to be a problem in the long run, we think.
But, this is also an island that could use a bit of youthful injection, when the average visitor seems to be 40ish plus and is hanging out at the Sandy Lanes (we're not buying that RiRi loves it there) and Fairmonts with their golf carts on reserve in the early a.m., pinkies in the air at teatime, and off to bed before 11pm.
So, let’s see what Ms.Ladygirl can do to lively up the place!