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Look Out For These 'Floating Moments' At Your Next Aloft Stay

October 17, 2012 at 9:20 AM | by | ()

As evidenced by past marketing stunts like Brooklyn's Portlandia screening, or the awesomely nerdy Photoshop art battle in London, Aloft hotels like to stay on top of all the trends. Music trends, nifty iPhone check-in trends, video art trends. The list goes on....But there's one area in particular they're focusing on more these days: furniture.

Aloft guests over the next year will be spotting a few new features in the rooms that are part of the brand's evolution. One example? The little wooden dots you see above.

To the uneducated eye, they appear to be just that: little wooden dots. But on closer inspection, it turns out the dots* are actually a quintet of coat hangers, artfully arranged and ingeniously disguised. Well, color us stupid!

*Interestingly, the design dots were referred to as "circular floating moments" by a member of Starwood's team (rather an interesting way of putting it, we must admit), and we're told they will be part of the new, updated "look" being rolled out to new Alofts.

Other features of the new style rooms include: matching throw pillows and curtains with funky, Gameboy-inspired pixelated art; bright splashes of orange in the bathrooms; and room-connecting doors that you can draw on with dry erase markers. All sounds good to us, except for the dry erase marker part—those actually make us a little nervous these days...

[Photo: HotelChatter]

Archived Comments:

Ooo sounds exciting!

I always liked the concept of aloft but could not get excited about the decor. This stuff sounds promising tho!