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Tune Hotels Will Honor The Beatles With Liverpool Hotel, Edinburgh On The Way

January 3, 2012 at 12:30 PM | by | ()

Despite just having opened a new branch on Liverpool Street last week, Tune Hotels is now aiming for yet another two new hotels in London between now and the start of the Olympics. And don't think they'll be taking a break after that, either. Oh no. CEO Mark Lankester told The Star that though the Olympics is good for business, "we are in [it] for the long term."

What this means is rapid expansion throughout the rest of the UK. And now we've gotten a few more details on the upcoming hotels, the first of which Lankester confirmed would pop up in Edinburgh and Liverpool (the city, not the London street) by 2013. And just to throw in a little extra excitement, he added: "With a name like Tune Hotels, we have to have one in the birthplace of the Beatles."

Lankester seems to be nothing if not optimistic, forecasting an occupancy of just under 100% for the group's hotels. He told The Star:

"London received 23.2 million visitors in 2010 and is a global city popular with travellers. Having the Olympics is great, but we are in business for the long term and thanks to recommendations from our guests, we see growing international demographic for our hotels outside of Europe and Asia Pacific."

He added:

"We're tiny compared to the existing budget hotel operators in Britain but our business model is different, where we unbundle almost everything and offer choices and options at great value with quality rooms and locations."

As for London itself, Paddington, King's Cross and St. Pancras were all named as future locations. And with the pace the company has set so far in Asia and the UK, we wouldn't be surprised to see a rapid-fire sequence of London Tune Hotel openings..

It does, however, look like we'll have to wait a little longer for Tune Hotels to consider opening in the states. On that front, Lankester mentioned nothing.

Though if they're looking for more free association ideas on location, how about San Francisco, for its role as the birthplace of iTunes? Or even one on Sunset Boulevard, in honor of the Warner Brothers' Looney Tunes. But, all in good time.

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