We also found that Priceline was offering the Westin Times Square for $215 a night while Expedia had it for $199. Similarly the Dream Downtown was $179 on Expedia and $199 on Priceline. So as always, you still have to comparison shop and definitely keep using the Name Your Own Price feature to score even further discounts.
As for the future of The Negotiator, the WSJ reports that his "death" will be featured in a new ad spot:
The character will meet his death in a new ad featuring him coming to the rescue of a family whose bus is teetering on a bridge. While managing to shepherd the family to safety--and find them a hotel for the night--the character himself is unable to exit the bus. Future spots in the campaign will explore the aftermath of the crash.
That's actually kind of sad! But maybe we'll be seeing more of the Negotiator's ghost in the aftermath ads.
But one question that is still on our minds is this--What will happen to Priceline's Negotiator iPhone and iPad apps? We've got a word into Priceline on this and we'll update you as soon as we find out.
Update, 1.24.12, 3:19PM: We heard back from Priceline this morning and here's what they said regarding the Negotiator iPhone, iPad and Android apps:
“The Negotiator has been such a core aspect of our brand for the past five years that he is linked to many of our products. For example, his likeness appears in our popular Hotel Negotiator app for the iPhone, iPad and Android, which helps on-the-go travelers save on last-minute hotel rooms. While we killed The Negotiator in our advertising, a future decision on the use of his likeness in our apps and elsewhere has not been made.” – Brett Keller, Chief Marketing Officer, Priceline.com