Just as before, Night is positioning itself as an "affordably chic" spot with "quick-serve food and beverage options," and which could be adapted to full-service or limited-service models, depending on the location.
Meanwhile, Dream is sticking to its place as a higher-end brand with slightly whimsical, cutting-edge design, and super trendy restaurants. As we mentioned above, Chatwal wants to capitalize on the popularity right now of Dream Downtown, which he's calling "the most successful new-age hotel in the world." He also feels Indians need to be stimulated more:
"The emphasis and philosophy of both [Dream and Night] revolve around the three concepts of stimulating imagination, entertainment and engaging the senses of our customers and guests. By increasing the spread of these two brands, we hope to offer a multi-tiered experience to the Indian consumer."
Specifically, to customers in Chennai, New Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Jaipur and Udaipur.
Outside of India, Dream and Night will eventually be popping up in Vienna, Prague, Budapest, Berlin, Zagreb, Sao Paolo, and, as we mentioned in November, Los Angeles.