/ / / / / /

40 Nights and 12 Dreams Planned For India

Go To The Hotel's Web 
  Site Where: India
January 20, 2012 at 10:50 AM | by | ()

Dream and Night hoteliers Sant Chatwal and his son Vikram Chatwal are in the process of bringing their lifestyle hotel brands to India. In a biiig way.

Last we heard, Hampshire Hotels & Resorts, which manages all the Chatwal properties, was being taken over by Wyndham (yeah, it all gets a little confusing after a while, doesn't it?), which was going to help take the brands "to the next level." The way we see it, Chatwal was so pleased with the success of Dream Downtown, he just couldn't wait to bring a little (or a lot) of that same sexiness to Indian hotel guests. Aiming to pump out 52 new hotels over the next five years (40 Nights, 12 Dreams), now Hampshire/Wyndham just have to convince Indian investors and franchisees to share the 'dream' (get it?).

Just as before, Night is positioning itself as an "affordably chic" spot with "quick-serve food and beverage options," and which could be adapted to full-service or limited-service models, depending on the location.

Meanwhile, Dream is sticking to its place as a higher-end brand with slightly whimsical, cutting-edge design, and super trendy restaurants. As we mentioned above, Chatwal wants to capitalize on the popularity right now of Dream Downtown, which he's calling "the most successful new-age hotel in the world." He also feels Indians need to be stimulated more:

"The emphasis and philosophy of both [Dream and Night] revolve around the three concepts of stimulating imagination, entertainment and engaging the senses of our customers and guests. By increasing the spread of these two brands, we hope to offer a multi-tiered experience to the Indian consumer."

Specifically, to customers in Chennai, New Delhi, Mumbai, Bangalore, Hyderabad, Kolkata, Jaipur and Udaipur.

Outside of India, Dream and Night will eventually be popping up in Vienna, Prague, Budapest, Berlin, Zagreb, Sao Paolo, and, as we mentioned in November, Los Angeles.

Archived Comments: