Interestingly, this news comes after the announcement of Bill Marriott's retirement, and subsequent replacement by Arne Sorenson, who will officially move from COO to the CEO position this year.
By enticing third-party owners to the nascent brand, Sorenson hopes to secure investors for future Edition hotels in places like LA and India.
"To sit and show a prospective hotel owner the Clock Tower building [in New York] and tell them we're buying it and putting in hundreds of millions is a very comfortable thing for them.
Launching a new brand is obviously a special art. To get this thing going we thought it made sense to step up and take these projects."
If forking over $800 million in real estate and renovation money is what Sorenson considers an "art," then we hope Marriott's been practicing a whole lot since the Waikiki mess. To say the least, we're very curious to see what the future holds for Edition.