Soho House Gets a Bigger House to Hold All Their Houses
The Shoreditch House in London
Last week we were overly excited about the future opening of Soho House Chicago. But before the private members club/boutique hotel opens in the Windy City, Soho House is expected to first open in Mumbai this June and then in Istanbul in 2013.
And it turns out all this globe-trotting expansion is probably due to a major investment from grocery store billionaire Ron Burkle who recently bought a 60 percent share in the company.
Soho House hotelier Nick Jones wrote about the news to Soho House members saying:
'Though we've had a number of interested parties table offers for Soho House in the last few years, I believe that Ron shares our vision, and provides us with the backing to expand and improve our clubs whilst remaining true to our original ethos.'
Interestingly, Burkle is already a part-owner in Morgans Hotel Group having invested $75 million in the hotel group just last March. His purchase of Soho House is far larger than that--about $382 million.
Moving on, let's analyze Nick Jone's statement: The word "expand" of course has us thinking of new Soho House outposts--San Francisco, Las Vegas maybe, Paris, Cape Town, Sydney, Beijing--but we're also going to read way more than we should into the word "improve." Could there be some renovations in store for Soho Houses? Probably not a bad idea, especially for the older properties. Also, Ron, can we get some hotel rooms for the Soho House West Hollywood? Please?