King & Grove Swoops Down On Hotel Williamsburg As Well
Only two months after officially opening, the Hotel Williamsburg has been acquired by King & Grove, a new(-ish) boutique brand that's wasting no time getting its name on the hotel map. Just three days ago, it was announced they'd be taking over one of New York's most prized historic hotels, the Hotel Chelsea.
We got a tip from a HW employee on Friday about the deal, which becomes effective in just a few short weeks. Though when we returned the following day to get more details, a Front Desk employee remained tight-lipped about the situation, stating only: "All I know is, I still have a job." That's the spirit! They must be doing something right for K&G to have taken notice in the first place...
The Real Deal reached out to the hotel's PR team, which only had this to say:
"While the partners’ long term goal was to operate the property and its signature restaurant, Pillar & Plough, indefinitely, the overwhelming praise of this high-profile project attracted a non-solicited buyer to purchase the property at a very favorable price."
Wonder if it was the same "overwhelming praise" that prompted the takeover in Chelsea too. Hmmmm, on second thought, probably not. When it comes to Hotel Chelsea, things are never quite so simple.
[Photo of Hotel Williamsburg: HotelChatter]