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Big Hotel Brands Join Up to Create Their Own Booking Site, RoomKey.com

January 12, 2012 at 10:02 AM | by | Comments (4)

Hotels have long had a love-hate relationship with third-party booking sites--they need the wide reach of the booking sites, but they hate losing out on revenue. Yet now a few hotels must have decided, if you can't beat 'em, join 'em. Or rather, join together and take the third-partying booking sites on ourselves.

The WSJ reports that Choice Hotels, Hyatt Hotels, Intercontinental Hotels Group, Marriott Hotels and Wyndham Hotels have bonded together to form their own booking site---RoomKey.com.

We gave the site a brief try this morning and didn't mind at all what we found.

We searched for rooms in Miami Beach this weekend and found mostly Marriott Hotels but a few Hiltons and a Days Inn as well. Of course, these rates are all the rates being quoted on the hotel's individual website and you don't actually book through RoomKey.com. You are directed to book at the hotel's website. Fortunately, the fowarding link takes you right to the reservations page without having to re-enter your dates again.

Room Key's mission is to "make hotel searches simple, fast and fun" which it certainly lives up to as the results came up super fast, the breakdown of options was eye-pleasing and easy to follow and we liked the smiley and sad faces when you enter a check-in and check-out date.

But are we getting the best deal booking on Room Key? When we did the same booking search on Expedia.com, we actually found the same rates for the Courtyard by Marriott Oceanfront and while Expedia had no availability for the Ritz-Carlton South Beach, Room Key did. Not bad.

Of course, we still expect other third-party booking sites to best Room Key in terms of rates from time to time (especially blind-booking sites like Priceline and Hotwire) but in using Room Key at least you are booking directly with the hotel. So if anything goes wrong, Marriott (or IHG or Choice or Hyatt or Wyndham) is directly to blame.

Have you tried RoomKey.com yet? Let us know what you thought!

Comments (4)

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Where was Starwood?

It's a nice start.. Let's hope for the best!

But, where was Starwood when all of this went down?


Hotel Technology and where it's going

Getting the technological edge in the hotel industry is so important! Here's a blog with some great insight on how to do it <a href="http://bit.ly/ytxwR0">http://bit.ly/ytxwR0</a>. I think that room key is going to be an incredible system, can't wait to see what happens.

Easy to use....

..so easy in fact that I have just found out the hotel I booked in the December Hilton sale for my April in Venice is now 98euros cheaper a night. In fact my 'sale' rate is actually 9euros more than the current rack rate!

I've e-mialied them to complain...so much for my silver loyality card......


Tom

It will be interesting to see if RoomKey will be successful in cutting the other OTA's out of the market.

It seems like there is suddenly a bunch of hotel search engine growth and innovation. Google are going for features, and HotelSweep are going direct like RoomKey but using information extraction to cover all hotels not just partners.

And I wonder if RoomKey can beat their best rate guarantees they have with other sites.

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