King & Grove to Take Over The Hotel Chelsea
Wow. We are stunned, stunned! The new boutiquey brand King & Grove Hotels will finally get a New York City outpost--in none other than the Hotel Chelsea.
In a Daily News piece over the kerfuffle about songstress Patti Smith doing a concert at the hotel (she later canceled the performance after tenants threatened to burn copies of her memoir, "Just Kids"), it made clear mention of King & Grove as the Chelsea's new management company:
On Wednesday, Smith posted a statement on her website, pattismith.net, defending her decision to work with the new owner of the hotel Joseph Chetrit and the Chelsea’s management company, King & Grove, which is headed by former Morgans Hotel Group CEO Ed Scheetz. On Wednesday night, Smith performed a show for friends and family of Chetrit, King & Grove and architect Gene Kaufman, who is overseeing the Chelsea’s renovation.
Given that King & Grove have received funding from the Chetrit Group to expand their brand from their humble hotels in the Hamptons to the wilds of downtown Los Angeles, we guess we shouldn't be surprised that they are ending up at the Chelsea.
We confirmed the management contract with a King & Grove rep who also told us the hotel will be relaunched "late this year or early next year."
While we're very excited to see what King & Grove does with the legendary "bohemian outpost", we have to wonder--do they know just what they are getting into?