Wu made a splash during last night's Fashion's Night Out event by showing up at the Bergdorf Goodman event with custom-made Jason Wu dolls, outfitted in miniature versions of the designer's clothes. The dolls sold for $150, which Wu calls "affordable". Hmm.
According to the press release, Wu will:
"produce exclusive fashion experiences and events around the world including Midnight Supper events...[and] develop exclusive content for St. Regis, sharing his fashion and travel inspirations from vibrant cities and exotic resort destinations around the world."
We know how well the St. Regis does designer-themed rooms. Hopefully, with this partnership, we'll start to see more "jewel box" collections throughout the properties. If he contributes anything like the neon ballgowns he debuted today, then he'll most certainly have our attention.