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Jason Wu Brings His Dolls To Play At The St. Regis

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September 9, 2011 at 3:28 PM | by | ()

Back in the fall of 2009, designer Jason Wu showed his Spring/Summer collection at the St. Regis New York, and on each chair, he placed a box of macaroons that had been made downstairs at Alain Ducasse's restaurant Adour. A few weeks later, Wu picked the hotel to celebrate his twenty-seventh birthday. Clearly, there's some chemistry here. Now, the St. Regis has returned the favor by naming him the brand's second ever Connoisseur—a privilege which, despite the vague job description ("provide a modern fashion perspective"), is actually a pretty sweet gig. And the whole practice of hotels partnering with big names in fashion, music, and polo, is sort of becoming a thing these days. Whatever it takes to stay relevant!

Wu made a splash during last night's Fashion's Night Out event by showing up at the Bergdorf Goodman event with custom-made Jason Wu dolls, outfitted in miniature versions of the designer's clothes. The dolls sold for $150, which Wu calls "affordable". Hmm.

According to the press release, Wu will:

"produce exclusive fashion experiences and events around the world including Midnight Supper events...[and] develop exclusive content for St. Regis, sharing his fashion and travel inspirations from vibrant cities and exotic resort destinations around the world."

We know how well the St. Regis does designer-themed rooms. Hopefully, with this partnership, we'll start to see more "jewel box" collections throughout the properties. If he contributes anything like the neon ballgowns he debuted today, then he'll most certainly have our attention.

[Photo: Guanabee]

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