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Swissotels Have a New Loyalty Program, Swissotel Circle

September 7, 2011 at 2:30 PM | by | Comments (0)

There's only one Swissôtel in the United States (in Chicago) but if you're a frequent guest at these hotels in Europe and Asia, you'll be pleased to know the hotel chain has a new loyalty program--Swissôtel Circle. And even if you're not a frequent guest, we think the membership tiers will still give you a giggle.

That's because they are alpine-inspired--Inizia, Elevà and Zenit, giving you more perks for each level you climb, er, reach.

Guests reach the Inizia level as soon as they have stayed five nights at a Swissôtel. This level grants them personalized room preferences, priority waitlist status, complimentary access to spa and sport facilities as well as the hotel's Advantage Awards whcih can be exchanged for upgrade, free breakfast or free internet access.

The Elevà level is for those who do 20 nights in a Swissôtel in 12 months and gives them select benefits such as free breakfast, executive lounge access, free internet, 48 hours guaranteed room availability, and Premier Awards which can be exchanged for free room nights or dinner for two.

Zenit, the very top of the program, is for the folks who spend 60 nights in two or more Swissôtels within one year. This level comes with free upgrades, invitations to Swissôtel Circle events, a partner card providing the same status and benefits to their spouse, 48-hour guaranteed room availability without black-out dates as well as Zenit Awards, which they may exchange for free weekends away in Suite accommodations. Both the memberships for the Elevà and Zenit status are subject to renewal every 24 months.

Now, spending 60 nights a year in the same hotel brand does not excited our hotel-hopping selves but the rewards are pretty awesome. Free weekends in a suite? Yes, please!

And what also has us excited is the logo of Swissôtel Circle which uses Swiss-themed papercut circles full of travel gear like suitcases, cameras, wine, watches and even a smartphone. This type of silhouette cutting was apparently a popular handicraft in the 17th century when it was imported to Switzerland from Asia, thus keeping the Swissôtel Circle in touch with its Swiss roots. And also kind of bringing everything full circle as most of Swissotels are in Europe and Asia.

Neat! Wonder if they could send us a membership card just for kicks?

Hotels mentioned in this story

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