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The Armani Hotel Won't Make It in Time for Milan Fashion Week
Have you ever heard the famous Italian
phrase mantra "Fare una bella figura?" It translates to something like "to make a fine figure," but the gist is to always put forward a physical appearance that makes you look good. Usually this involves dressing well and behaving appropriately, but for this moment we're going to apply it to the under-construction Armani Hotel Milan.
We checked in on the construction ourselves pretty recently, but it seems as though work is progressing nicely as the hotel has set down an official opening date of November 10, 2011. So it will make it yet this year!
So how is the Armani Milan putting its best foot forward? By waiting until well after all the Fashion Weeks have finished. This way, the property and all its opening kinks aren't immediately tested and exposed to who would likely be A-list fashion guests, had the hotel pressured itself into opening for the pomp of a Fashion Week debut in late September. Whew. Instead it will enjoy a leisurely month or so before holiday shopping crowds really stretch its legs.