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Strike A Pose For Fashion Week

Go To The Hotel's Web Site Where: 541 Lexington Ave [map], New York, NY, United States, 10022
September 12, 2011 at 9:00 AM | by | Comments (0)

If there's any hotel that's going above and beyond the call of duty this Fashion Week, we're pretty sure the award goes to W. Not only did they perfectly time the announcement of the clean sheets-loving Jenné Lombardo as Global Fashion Director, they are also turning their own lobbies "living rooms" into photo studios.

From now until Thursday, photography students from NYC's Parsons The New School for Design will be setting up in the public spaces at W's four locations (W Downtown, W New York, W TImes Square, and W Union Square) to photograph all the fashionable crowds. So if you find yourself inside a W hotel between the hours of 5pm and 7pm, and think to yourself, "gee, I'm looking awfully dapper right now. Someone should photograph me!" then you know where to go.

Photographers will spread out among W's Living Rooms to capture as much glamor, buzz, and alcohol-inspired merrymaking as possible. After the event, all photos will be posted to—where else?—Facebook, so you can tag your fashionable selves and show how cooler you are than the rest of the word. According to W:

"based on engagement (comments, "likes," etc) the top photos will be chosen. The chosen photos will appear in a photo installation at W Times Square's Living Room this fall."

If all that posing makes you thirsty, then you're in luck. Grab one of four Fashion Week-inspired cocktails specially made by the Gerber Group. We thought the Coco Catwalk—Ciroc Coconut, fresh sour mix, lime, simple syrup, basil—sounded pretty tasty. Of course, if your photo shoot runs over (as they tend to do), you'll have plenty of time to try the other three.

[Photo: HotelChatter]

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