London Hotels To Be Even More Unaffordable Next Summer for the Olympics
We've seen this happen numerous times before--Olympics come to town, hotel rates go through the roof--but for an already expensive town like our beloved London, the rates are expected to blast off into another planet. Or so it feels like.
And the opening of lots of new hotels won't do much to keep the rates reasonable. The Telegraph reports:
Although the majority of hotels have not yet released their rates for the period covering the Games – July 27-August 12 – those which have are quoting prices well in excess of what they would usually be at that time of year.
A double room at the Sheraton Park Tower in Knightsbridge this month, for example, costs £209 a night. The price quoted for a stay in August next year is £605.
A night at the W London, in Leicester Square, costs around £290 this August. The same room during the Games will cost just under £540.
Of course, we saw this sort of price
gouging raising when the Royal Wedding was announced but as we got closer to the day of the nuptials, hotels seemed to back off claiming they had both availability and affordability for the weekend.
While we're positive the big brand hotels will cling to the high rates (and will probably have guests who will pay for them) we're hoping some other hotels will loosen up.