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Ron Arad Flaunts His Bike At The W London

Go To The Hotel's Web Site Where: 10 Wardour Street, London, United Kingdom, W1D 6QF
August 19, 2011 at 3:15 PM | by | Comment (1)

Some of London’s hottest men (in reputation, at least) got on their bikes last night at the W London. Ron Arad and Patrick Cox were there to see the unveiling of their specially-designed bikes, as was Benedict Radcliffe, the bike crafter, and Jordan Smith, who rode the fixie round London in the launch video.

Sadly, none of the lady bike designers could make it (the event was postponed from last week, due to the London riots) but fashion designers Patrick Grant and Henry Holland showed face instead.

We’ve news on the availability, too, now – bikes will be available to hotel guests from now until 29 October. But, as before, if you want to take them out onto the street, you’ll need to hire a personal trainer to come with you.

And if you want to buy a bike (in aid of the Elton John AIDS Foundation), hit up the hotel’s Facebook page – according to a post on Wednesday, they’ll have an auction app up and running “within a week”. In the meantime, best get saving. These are gonna cost £££.

[Photos: W London]

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This is a good news
DavidSmith on August 22, 2011 at 6:26 AM #Permalink

Return to » Ron Arad Flaunts His Bike At The W London

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