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Google's Hotel Finder Aims to Google-ize the Hotel Search Process

July 28, 2011 at 4:11 PM | by | Comments (0)

Google has just launched their newest tool today--Hotel Finder, which as its name suggest helps you find hotels.

The good news is that it is way more useful than Google+ allowing you to filter hotel search results by neighborhood, price range and star ratings as well as see exactly where the hotel is located on Google maps and peruse reviews from Google members.

The function also allows you to book either through Hotels.com, Expedia, Booking.com, Priceline or the hotel's own website. And of course, you can compare prices before you decide who to book through (Just FYI: these companies don't pay to have their links listed but they do pay-per-click. Previously, we stated that the booking sites paid to have their links included.)

As you go along, you can add potential hotel picks to a Shortlist which stays up at the top of the page so that you don't have to keep going back and searching for them.

The bad news is that it's nothing really new.

A lot of other booking sites already allow you to filter hotel search results by neighborhood, price range and star ratings as well as compare prices on other sites. Another bummer is that the hotel photos, while larger than you see on other booking sites, are still pretty standard hotel photos. So what you get in person may not actually be what Hotel Finder is showing.

And to be honest, all this information that shows up is not that different from what pops up in Google Maps, just a little bit expanded.

However, the one thing we did like those was the comparison function where Hotel Finder tells you how much more or less the hotel is going for than its usual rate. For instance, August 4-5 at the Harbor Court Hotel in San Francisco is going for $278 a night, about 48 percent more than normal. Good to know.

So while we're not sold on abandoning our usual crazy insane insane crazy booking process that we normally go through when booking a hotel, we'll definitely keep an eye out on Google's Hotel Finder to see how it shakes out.

Have you used Google's Hotel Finder? What did you think? Let us know in comments below!

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