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The W South Beach Is Celebrating Its 2nd Birthday In a Bikini (And We Tried It On!)

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  Site Where: 2201 Collins Avenue [map], Miami Beach, FL, United States, 33139
July 20, 2011 at 10:30 AM | by | Comments (0)

Designer Melissa Odabash with the exclusive 2nd anniversary bikini.

What else you would you wear to your second anniversary but a va-va voom animal-print bikini by the glam designer whose creations have adorned the bods of Gwyneth Paltrow, Kate Moss and Kate Middleton?(Yes, that white bikini.)

It's hard to believe that the W South Beach has been open for two years already, but it's still got that certain something, and continues to host some of South Beach's hottest events, including a string of Miami Swim Week parties in recent days. The hotel's exclusive birthday suit is available for a limited time—July only—at W The Store, South Beach, and costs $161.

HotelChatter tried one of these babies on the other day, and can attest to their incredible comfort and instant injection of Miami glitz. We also spoke with U.K.-based designer Melissa Odabash about her inspiration and ongoing love for hotels.

Why did you want to work with W on this design?
When I first walked into this hotel, I thought 'They got it right. This is totally my style.' I started recommending people come here, because we have the same type of clients—very jetsetter. I’m into interior design and I’m a big Miami fan. I had already done a few pieces for their first anniversary. So, when they asked me to do the second anniversary, I chose one of my trademark prints for them while I was still on the phone.

What do you love about this hotel?
I collect art, so I love the collection here. I love that it feels private and I love the day beds outside. The music is amazing. I just took a 10-hour flight from London but when you get here you're immediately relaxed. Being able to look at the ocean—what’s better than that? Oh, and I love Whatever/Whenever. [Note: she says this in an awesome sing-songy Valley Girl voice]. Anything you need is at your door in seconds. For what I do, that's key.

What is uniquely Miami about this bikini?
At first I was going to do a more bling-bling one for the Miami girls and then I thought: 'No, stick to my tradition and to the chicness of W Hotels.' Animal print is my trademark and this is one of my best styles. There are no seams, so it won’t dig in anywhere. Everybody will look good in it.

What are your hotel must-haves?
No noise. Service—it has to have really friendly people. A comfortable bed with good duvets. Good views. It has to be very clean. I could go on and on and on. But you know what my favorite thing here is? It doesn’t feel like a hotel room. When you travel all the time, you don’t want to feel like you’re in some stuffy hotel. When I come here, it feels like it could be my apartment.

Clearly, other people feel the same way, because the W South Beach is sold out until Sunday night, when rooms start at $434 a night.

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