You'll be able to find downtown attractions; weather, travel and flight information; and headlines on the day's news and sports. The boards also have event listings, and you can plan your night by mapping out directions from the hotel. The digital signs also help you find directions to local spots as well as places within the hotel.
After the JW Marriott Chicago put up the signs, the JW Marriott Indianapolis and LA Live JW Marriott Los Angeles added the virtual concierges to their hotels. If you tech-loving types want to try one out, rooms start at $299 a night.