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Aloft Brooklyn Finally (Finally!) Opens Today

Where: 216 Duffield Street [map], Brooklyn, NY, United States, 11201
June 9, 2011 at 10:30 AM | by | ()

Today is the day Brooklyn gets its own Aloft hotel. And really, it's about time. We've awaited Starwood's landmark 50th Aloft property since early this year, and when we last reported in April, the twice-pushed-back date had morphed into a June 9 opening. So hooray! We weren't lied to. At least not completely.

Sure, Starwood already launched a property on the same street just last year. It was a Sheraton, and just can't compete with the hipness of its Gen Y-oriented younger sibling. Today, 176 of the "spacious, loft-like" rooms open up on Duffield Street in the neighborhood known as "Downtown Brooklyn," which is basically Brooklyn's version of the Financial District—sterile and gray, but has a nice waterfront. We hopped over to Aloft's website to do a little pricing—you're welcome—and found to our surprise that rates are lower than we originally thought. For a random date in July (we picked Wednesday 20), a four night stay starts at $142.80 per night in a King room (plus tax). Rates for this month (same dates) were slightly higher, starting at $174.30 (plus tax). So what do they have to offer?

Well, in addition to a fitness center, free wifi, and the requisite w xyz bar (housed inside a two-story lobby), Aloft makes use of their rooftop space with a rooftop bar and a forthcoming schedule of "emerging talent" DJs. Because jaw-dropping views of the Brooklyn Bridge, we suppose, are never a bad thing. And keep an eye out for locally-commissioned art by students at the nearby Pratt Institute. Inside the rooms, the bathrooms are touted as "large" and "stylish." If anyone has a photo to share, we'd sure like to see!

Aloft Brooklyn recently made the news with its experimental "Smart Check-In" program. During the test run, Starwood preferred guests can use their RFID-enabled ID cards as keys to their rooms. Not just loft-like, but efficient too.

[Photos: Aloft Brooklyn]

Archived Comments:

I don't get the hype...

I seriously don't see what the hype is all about with Aloft hotels. All of their hotels look exactly the same on the inside with no nod to local culture. I can't tell the difference between the photos of Aloft Brooklyn or Aloft Jacksonville Airport off I-95. It's a select service hotel with an unwarranted "too cool for school" pretentiousness. Quite frankly, I'm tired of seeing the reports on the delayed opening of this hotel - so thank the heavens above it finally opened so we can stop hearing about it! There shouldn't be any more excitement over the opening of an Aloft than if it were a Courtyard, Holiday Inn, or Hyatt Place. ::end vent:: WHEW, I feel better now. :)