We last strolled by the construction site in December and today, things don't look that much different. Our trusty London spy sent us these recent snapshots of the hotel, which is about a block away from Piccadilly Circus and which will have 90 rooms, a restaurant, bar, bowling alley and cinema.
The hotel doesn't seem to have risen out of the ground yet but the reassuring news is that there is more machinery and equipment on site. Perhaps Firmdale was just waiting out the winter?
We still don't know when this hotel will open or what it will be called but we think a Summer 2012 opening, in time for the Olympics, might not be so, um, firm.
Got any other scoop on when this hotel will open? Let us know!