Sans, who leads an international "family" of Le Meridien-sponsored artists known as the LM100, really harped on the whole theme of "mind expansion"—which they hope to accomplish with everything from thought-provoking food choices to Andrea Illy-trained baristas (Illy himself is a member of the LM100). The idea is for guests to leave the hotel with "a new perspective on life and travel." Tall order, huh!
Here are five essential facts about the mysterious concept:
· It will be different in every city, and the next Hub will "come alive" in Istanbul next Fall.
· The lobbies are modeled after coffeehouses, complete with a library of hand-selected books that offer insight into the region's culture
· The Unlock Art key cards, which offer guests access to local museums and galleries, will also become collectible items, changing their design every two years.
· The 24/7 sound installation in the elevators "will make you smile."
Take a look above for a shot from one of the Hub-ified rooms in Barcelona. An erasable vase! Cool! We can already feel our brains expanding.
[Photos: Le Meridien]