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Shark Attack At Dream Downtown

Go To The Hotel's Web Site Where: 346 W 17th St [map], New York, NY, United States, 10011
June 28, 2011 at 11:30 AM | by | Comments (3)

The Dream Downtown has barely been open two weeks and already it's got people lining up around the block. How do they do it? For starters, they've got determination.

The Dream team (sounds kinda nice, doesn't it?) are rather fond of their protracted moment in the limelight, and want to make a bigger splash than that other recently opened downtown hotel, the Mondrian Soho. As managing director Michael Lindenbaum told us the other week: "Those guys had a big build up, but we thought they kind of fizzled." Ouch!

Second of all, they've dedicated a portion of their brand spankin' space to a weekly gay pool party known as Shark.

Started by Josh Wood (also responsible for a similar rooftop party at Gansevoort Meatpacking), the party fully complies with the three requisites for fun: good-looking shirtless men, a nice pool, and tasty food. And when we walked by at around 5pm today—right after the annual Pride Parade had come to an end—the boys were ready to head upstairs and get wet.

Check out the scene every Sunday from 5:30pm to 9pm, and RSVP to their Facebook event here. The discerning eye will notice that the invite specifies a "pool and beach." Yes, that's right. A beach. Part of the hotel's pool area includes a sandy, beach-like patio with lounge chairs lined up in rows. Who needs the Hamptons, anyway?

No RSVP is required but you'll want to look your best. With all the people waiting to get inside, you're going to need to find a way to stand out from the crowd!

[Photo: HotelChatter, Jena Cumbo/Time Out New York]

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Good Call

Good call on the happy hour pool parties. That kind of thinking generates buzz and creates a personality for the property.
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