/ / / /

Pool Rivalry At The New Hotel Williamsburg

Go To The Hotel's Web 
  Site Where: 162 North 12th St [map], Brooklyn, NY, United States, 11211
May 6, 2011 at 2:32 PM | by | ()

Brooklyn's most over-saturated hipster 'hood is about to get its fix of the boutique hotel scene next month, when the Hotel Williamsburg makes its grand opening. Luckily for them, the competition is virtually nil.

The question we have is, can this large-scale project live up to its hype? The 64-room hotel is certainly promising a lot: a Crosley record player in every room, Brooklyn Industries-designed staff uniforms, and three main public spaces—specifically, a lobby bar, rooftop bar, and ground-level "poolside club"—with drink menus by Alchemy Consulting (Andaz 5th Avenue, Andaz Wall Street, The Randolph At Broome).

After venting our initial skepticism, we called the hotel's PR rep to find out just what those custom-designed uniforms might look like. Are we talking hoodies? Sheer tunics? Guys in short shots? A combination of all three? No details could be confirmed, so for now we'll just leave it to your imagination.

Interestingly, the most hyped-up element of the hotel—a 40 foot long pool, complete with cabanas and bar service—happens to touch on a neighborhood controversy that has been going on for several years now.

The McCarren Park Pool, used for several years as a concert venue and event space, was shut down completely in 2008 to clear the way for a $50 million renovation project. Completion of the pool (which sits directly across the street from the Hotel Williamsburg) looms ever closer, and plans include a "resorty" revamping with a gym, concert space, and cafe.

But will this pose a threat to the hotel's Swim Club? Or could it be a leg up? (And don't forget, Aloft Brooklyn will also open next month with its own pool.)

We asked whether the Swim Club will offer membership to non-guests, but, similar to our other questions, no details could be confirmed. "Guests will certainly have priority, and we don't want it to become overrun. But that's all still being worked out," elucidated one spokesperson.

We'll be eager to see this story unfold as the summer goes on! Room rates are now starting at $199 a night. To book email info@hwbrooklyn.com or call 718-218-7500. Visit the hotel's website for more information.

Archived Comments:

Turntables in everyroom?

How many guests under 35 will even know how to use a turntable? Will these be anything more than a piece of furniture / maintenence nightmare for the staff?


great building...fabulous

<a href="http://superleds.com.au">http://superleds.com.au</a>