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Peep The New Hilton Toiletries from Peter Thomas Roth

Where: 152 West 26 St [map], New York, NY, United States, 10001
May 27, 2011 at 10:18 AM | by | ()

Early yesterday morning, hospitality industry peeps gathered at Hilton New York Fashion District on the 23rd-floor Rare View rooftop bar. The impromptu catered event was organized to showcase a line of new bathroom toiletries, designed specifically for Hilton Hotels & Resorts—the company's flagship brand—by Peter Thomas Roth. We were glad to be there, because if there's one thing we like better than a free breakfast, it's toiletries!

Currently circulating throughout 300 of the Hilton Hotels & Resorts, the "Mega-Rich" collection comprises shampoo, conditioner, body lotion, micro-bead body wash, facial bar, and massaging bath bar. Of the entire set, the ridged massage bar seemed like a winner to us. But the real test will take place, of course, in the shower.

Though Roth (above) was excited for his small, eighteen-year-old company to have been selected out of 50 brands all vying for the same spot, he quickly admitted the difficulty of such a tall order. "When Hilton approached us, it was a huge challenge because the products have to work across the whole world—Africa, Europe, North America, and so on—and people have different skin and hair types," he said.

Because of this and other parameters (Europe wanted their bottles bigger, Africa wanted them smaller, go figure!), Roth ended up with 100 different skews of the six products. It took over a year to bring the whole thing together."

So far, says Dave Horton, Global Head of Hilton Hotels & Resorts, the response seems to be positive: "The first sign is that guests don't leave anything behind." He then played up the unisex appeal of the products by joking that he and his wife have frequently fought over their own Mega-Rich products at home. Yeah, well, something tells us there will never be a toiletry shortage in their house! By the end of the year, confirmed Horton, Peter Thomas Roth products will be found in all of the 540 Hilton Hotels & Resorts properties.

If you've already had experience with Mega-Rich products in one of the Hilton hotels, share your thoughts below!

[Photos: HotelChatter]

Archived Comments:

Not green, not LEED eligible...

I don't believe that any hotel can qualify for LEED or EnergyStar certification, or call themselves environmentally conscious if they do not use wall-mount product dispensers.  A 1,000 room hotel will through about 1.25 million partially-used amenity bottles in the trash each year... leeching chemicals into ground water, and causing hundreds of truckloads of garbage to be brought to landfills, not to mention the hundreds of truckloads of deliveries of amenities.... all hotels can reduce this impact significantly by using wall-mount product dispensers.

Body Wash

Even it mentioned the collection include bodywash, but I wonder if they are going to follow the old Hilton tradition, only exec.floor rooms will have bodywash and regular rooms do not ?

no showergel

Just checked into the Capital Hilton in DC and bizarrely no shower gel. The hotel when questioned stated with a straight face "We don't provide shower gel"

You could not make this nonsense up! :(