Though Roth (above) was excited for his small, eighteen-year-old company to have been selected out of 50 brands all vying for the same spot, he quickly admitted the difficulty of such a tall order. "When Hilton approached us, it was a huge challenge because the products have to work across the whole world—Africa, Europe, North America, and so on—and people have different skin and hair types," he said.
Because of this and other parameters (Europe wanted their bottles bigger, Africa wanted them smaller, go figure!), Roth ended up with 100 different skews of the six products. It took over a year to bring the whole thing together."
So far, says Dave Horton, Global Head of Hilton Hotels & Resorts, the response seems to be positive: "The first sign is that guests don't leave anything behind." He then played up the unisex appeal of the products by joking that he and his wife have frequently fought over their own Mega-Rich products at home. Yeah, well, something tells us there will never be a toiletry shortage in their house! By the end of the year, confirmed Horton, Peter Thomas Roth products will be found in all of the 540 Hilton Hotels & Resorts properties.
If you've already had experience with Mega-Rich products in one of the Hilton hotels, share your thoughts below!