/ / / / /

Take a Look at Andre Balazs' New StndAIR Seaplane

May 26, 2011 at 10:38 AM | by | ()


If you receive the Standard Culture newsletter (as we do—hello, hotel geeks!), then yesterday you will have learned about Michael Castillejos, the Texas native bellman who has a special gift for riding bellman carts down Washington Street.

But that's not the only buzz around the Standard these days—it turns out master hotelier Andre Balazs has been quietly planning the launch of StndAir, a seaplane service that shuttles passengers to and from standard (ha) getaway destinations like the Hamptons, Martha's Vineyard, Nantucket, and Hudson Valley.

Want to take a ride? The seaplane—which, by the way, seems to be making quite the comeback—can charter a flight to anywhere within a 300 mile radius of New York City, and is intended to be an extension of the Standard experience.

If that doesn't mean anything to you, here are some clues: Andre Balazs Sunset Beach Rosé, StndAir-branded water, and, um, Swedish Fish will all be offered during the flights. (If you ask us, other airlines would be wise to latch onto the whole free-candy-and-wine idea too—pure marketing genius.)

The bright red, Cessna 208, 8-passenger plane does look like a toy, it's true. The costs of climbing aboard, however, are slightly less playful. Book a regular seat to East Hampton for $495 (special room/flight packages will be available to guests, though no figures were released), or charter your own flight for a starting rate of $3,275.

Additionally, the hotel airline has developed a complex system known as the Flight Board Social Booking Platform, which rewards self-organized group charters with discounted rates (starting at $30 per seat.) Read below:

StndAIR passengers can also book flights to the Hamptons and beyond via a unique, social booking platform called the Flight Board. Travelers can 'compete' to charter flights at more affordable rates provided they recruit friends to fill the 8 seats on the plane, or take their chances with others seeking the same destination. The first person to book receives the lowest price and there's a sliding price scale that gradually increases as more participants sign up for that flight. The first to fill a flight gets the confirmed charter. This is a brand new booking experience for travel that makes it accessible and fun.

Guess a TV show wasn't enough for the Balazs. He had to go and invent some weird social-networking-seaplane-booking-site hybrid. Some people just don't stop!

Archived Comments: