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Another Reason to Collect Hotel Key Cards: Le Meridien's Unlock Art Program

April 11, 2011 at 4:08 PM | by | Comments (0)

We're already big fans of Hotel Art here at HotelChatter but now Le Meridien Hotels are giving us a way to explore our appreciate for art a bit further with their UNLOCK Art program.

Several Le Meridien hotels have partnered up with local contemporary art institutions and exhibitions to offer guests complimentary access simply by using their hotel key cards. Really, that's it. You present your key card at the museum and voila, you're in.

The program is currrently in place at the Le Meridien San Francisco which gives access to the Yerba Buena Centre for the Arts as well as the Le Meridien Philadelphia (The Institute of Contemporary Art in Philadelphia), the Le Meridien Nice (The MAMAC in Nice) and the Le Meridien London with access to the Tate, along with a few other Le Meridiens worldwide.

Yet Le Meridien can't have its guests presenting boring old key cards at these art institutions. No, no, no. Instead Le Meridien's Global Cultural Curator (actual job title), Jérôme Sans, handpicks artists to design the special key cards.

The one shown in the photo above is from Taiwanese artist Michael Lin at the Le Meridien Taipei but you can see the rest of the key card series on the Unlock Art page here. Gives you a new reason to book a Le Meridien hotel next time, doesn't it?

[Photo: Ken Lee]

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