HotelChatter

Spurlock, the man who became famous with his "Super Size Me" documentary, spent about 50 nights in Hyatt Hotels during the making of the movie. Some of the properties that made it into the film are Andaz Fifth Avenue, Grand Hyatt Sao Paolo, Grand Hyatt New York and the Hyatt Regency Century Plaza.

Snyder tells us there's a funny scene with the check-in desk at the Hyatt Sao Paolo and Spurlock conducts a lot of his meetings and interviews in the Hyatt guest rooms. He wasn't a Diamond level member before the movie started but rather, he earned it as he went along and reaped some of the benefits, like room upgrades.

Hyatt also got the chance to run a 30-second commercial in the movie. Yes, a commercial within a movie. Snyder said that Spurlock and his team produced the commercial and that it was ultimately Spurlock's view on the Hyatt experience but Hyatt did work with him directly on the spot.

And that's kind of the neat thing about this movie. Everyone who ponied up to be featured in it from POM juice to JetBlue and Old Navy, even Mane n' Tail Shampoo is completely honest and transparent about their intentions with product placement and advertising. There's nothing sneaky involved. And while Hyatt of course, hopes the movie part gets people to give their hotels a try, they liked the idea of being open about their advertising efforts.

"We thought it was a great opportunity to show our sense of hospitality in a way we've never done before. We got to bring the Hyatt experience to life through the medium of film," Snyder said. "For Hyatt, product placement is not new to us [see "Lost in Translation") but this was the first time that we joined in the current conversation, talking about the world we live in."

Attention hotel key card collectors!

Now that the movie is in full-promo mode (the premiere is happening tonight in Los Angeles), Hyatt is making the most of their starring role, by hyping the movie in their hotels. Currently, Spurlock's own 45-second Welcome Message is playing in-room on the TV, talking about Hyatt's Gold Passport program and urging guests to see the film. He's also being featured on the room keys at Hyatts in his snazzy "business" suit with all the brands featured in the movie.

Snyder said there are tons of scenes from the movie featuring Hyatt that didn't make the final cut so they are mulling over their own sort of Behind-the-Scenes movie. And we're gonna go ahead and guess that Hyatt will be featuring "The Greatest Movie Ever Sold" front and center on their in-room movie system. Hey, why not place the DVD in the minibars as well?

POM Wonderful Presents: The Greatest Movie Ever Sold will open in theaters on April 22