W San Francisco Corner Room Tour: It's a Girl

April 19, 2011 at 5:02 PM | by markj | Comments (0)

Long established as one of our least favorite W hotels in the world, this month we returned to W SF to check out the new room designs slash renovations. While this particular W is never going to be able to hide the fact that it was first built to be a Radisson, then switched to a W at the eleventh hour, back in 1999, the latest interior renovations definitely raise the W SF up a couple notches in our book.

The renovations are Asian-femme -- white and pastel-y with plenty of soft touches. No doubt the W brand's glory days began with the launch of W Montreal and ended after the opening of W Hong Kong. Earlier W's like the one in SF and later W's, like the one in Boston, have never met the standards of the 2005 - 2008 era.

The W SF building is also never going to be able to hold a candle to the glory day Ws, however, there are some positives. First, wifi is free and reliable in the lobby, which stretches over two floors -- this means people still use the W lobby as a meeting spot. Second, the Thirsty Bear is right across the street. So, if you stay here, ditch the sad W bar and head over to the Thirsty Bear for drinks and tapas. And finally, now that many of the rooms have been retouched, try to upgrade like mad. If you are SPG Gold, or a smooth talker, angle for high floor rooms, corner rooms, and if you are really suave, get yourself upgraded to a suite.

All the redesigned high level rooms are far more comfortable than they were a couple of years ago, good luck and see if you can become a "room upgrade artist".

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