Our tipster tells us that the Aloft renovation won't happen because it requires too much work and there is already a Westin and a Sheraton nearby. It's possible that the hotel may end up as a Four Points but our tipster surmises, and we agree, that Starwood will probably just dump the property as soon as it gets a chance. After all, there are still THREE other W Hotels to stay at when visiting Atlanta.
Atlanta Will Soon Be a Short a W Hotel (But There Are Still Three Others in Town)
No city ever needs four W Hotels so last year when we heard that the W Atlanta Perimeter would be closing, we weren't very shocked. In fact, we were kind of glad, especially since we heard the hotel might be rebranded as an Aloft.
But now that closing day is just around the corner, the hotel is going the independent route.
A tipster let us know that the hotel will be closing on June 1 and indeed, there is a note on the hotel's website with this change. The hotel will go by the boringly named Atlanta Perimeter Hotel and Suites but will remain a Starwood hotel and all the room amenities, decor and services will stay the same.