But the real reason why this place won't become an Ace is that The Sydell Group has installed Joie de Vivre Hotels as the property's managers, meaning it's essentially a JDV Hotel right now. And as we told you last month, this is JDV's first hotel outside of California. Woot. So no, we don't think an Ace is gonna happen.
Indeed, Lori Lincoln, director of public relations for Joie de Vivre, clarified this for us saying:
We’re managing the Scottsdale property for Sydell Group so it will be a Joie de Vivre hotel, not an Ace Hotel, when it is relaunched.
Don't cry for Ace, you jean short-wearing, canvas bag-toting hipsters and interesting facial hair design sporting-hipsters! We think JDV Hotels are just as cool and fun.
Right now, the Hotel Theodore has not undergone any changes yet room rates are hovering at about $200 a night. The new look and name from Joie de Vivre should be revealed next fall with two indoor/outdoor bars, a new restaurant concept, 5,000 square feet of meeting and event space and two swimming pools plus a pool bar.
We sincerely hope JDV manages to stick around for a while here.
[Photo: Hotel Theodore's Facebook page]