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Bring It On: The Grand Hotel et de Milan Versus the Armani Hotel

Go To The Hotel's Web Site Where: Via Alessandro Manzoni, 29, Milan, 20121, Italy
March 17, 2011 at 12:56 PM | by | Comments (0)


The Grand Hotel at left, Armani at right

Hmm, we haven't heard anything from the under-construction Armani Hotel Milan lately, despite the fact that the first hotel in the fashionable chain—Armani Hotel Dubai—has been open for a solid 11 months now. So while we were in Milan ourselves recently, we made it a point to do some snooping about Armani's Via Manzoni complex, the top of which will soon become the second Armani Hotel.

From the moment we stepped out of the Montenapoleone subway station, we noticed something right away: the Grand Hotel et de Milan sits directly across the street—nay, the small pedestrian thru-way—from the coming Armani Hotel. Turf war, commence!


Think they're gossiping about the Armani Hotel next door?

The Grand Hotel, unlike the Armani, is a historic Milan property nearing its 150th birthday. It was here that Giuseppe Verdi wrote some of this operas and where he also died; the Milan is only a quick walk to the La Scala opera house, so you can imagine the long list of other illustrious former guests. On the other hand, the Armani has youth and flash and dash going for it, not to mention what looks like a slick and modern construction.

We personally know some fashion journalists who typically bunk down at the Grand during Milan Fashion Week, but have been eyeing the Armani, especially since the upper floors of the Grand Hotel have what looks to be a nice view directly into the Armani's rooms opposite.

Will the hotels clash when the Armani eventually opens later this year? Or is there plenty room for more 5+ star hotels in Milan? Keep in mind that the Bulgari Hotel is just up the street as well.

Stay tuned, as we'll have more on the Armani Hotel construction next week...

[Photos: HotelChatter]

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