But you don't have to get into astronomy or UFOs to bed a Virgin. Branson also said that San Diego and Washington, D.C., will be big targets for Virgin Hotel outposts. Just don't get too excited just yet—it will still be about two years until the brand launches.
Though the Brit was tight-lipped about any special features of the hotels, he said that each hotel will be "unique", and that his aim is to make properties the "funnest" that guests encounter, the Independent reported. In the past, Branson revealed to us that the urban brand would be a translation of the Virgin airline experience. We guess we'll just have to wait till we head to New Mexico for a joint space-hotel outing to find out.