HotelChatter

The design feel of the hotel is based around the notion of the “dual personality of the Brit”. You know: work hard vs play hard, formal vs informal, cutting the deal in the boardroom during the day, then dancing on the bar with cocktails in the evening.

So throughout the hotel are mirrorballs sitting next to classic English tweed cloths and the like. Constant contradiction in styles.

There are 150 plates - yes, 150 - and they sit in a book case shaped like a Union Jack. The pictures were taken by Marcel Van Der Kloot, and inspired by Fornasetti. As our tipster continues:

They too are playing on the “dual personality” design and spirit of the hotel. Plates on the wall reminds you of grandma’s house, but the pictures are a little more risqué. Also the subjects are things like a guy in suit next to a girl in ripped tights – formal vs informal.

By the looks of things, there's also some cross dressing (nail polish and lipstick on what looks like a in a suit), S&M-wear bursting out from a classic Brit trench coat, and girls with enough smudged eyeliner to put Amy Winehouse to shame. In a word: amazeballs.

Meanwhile, the hotel's nightclub looks like it's going to be pretty wild, what with being called Wyld and being run by the folk behind Boujis, Prince Harry’s club of choice, and apparently Europe’s first M&M’s store will take up residence in the till now empty ground floor of the W building.

We can't Wait.