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InterContinental to Launch New Brand in China This Year

Where: China
February 17, 2011 at 11:24 AM | by | ()

If all the new hotels look like the Indigo Shanghai, we'll up and move to China.

InterContinental Hotels Group will launch an entirely new brand this year in China to cash in on the booming economy there. This is on top of the launch of the Hotel Indigo brand in Shanghai we heard about in December and the 23 other hotels the company opened in 17 cities in the country in 2010.

What should we expect? The Telegraph reports that the new brand "will be positioned between Crowne Plaza and the luxury InterContinental brand," but we still don't have a name, which given the speed of change in China probably isn't really a stumbling block. Indeed, the company is predicting that China will be the biggest hotel market in the word by 2025, so launching the brand now is a play for the future.

With revenues in China up more than 25% over 2009, it looks like it'll be a smart one.

Have any more details on the new IHG brand for China? The tip line is open.

Archived Comments:

China always expensive

Yes its amazing and ofcourse high price. But still want to try the service

Regards, <a href="http://dedewiweka.com">Dede Wiweka</a>