In contrast to the public area's dark, sexy decor, the bedrooms are bright - an almost clinical white. The idea behind this, apparently, is to make sure guests keep partying and not sleeping (what, in the bedroom?). Even the cheapest rooms are an OK size, and, as for the tacky white shower curtains - they don't look so bad in the flesh. There's also a fabulous minibar selection, from Oreos and a cocktail shaker to a "super vibe" and a tenga egg.
But while the inside is bling, the views are not: KFC, Angus Aberdeen Steak house and various amusement arcades grace the streets opposite. Such are the trials of having your hotel in Leicester Square.
Best bit of W London trivia - the naked torso on those sexy dishes happens to belong to one David Gandy Esq.
The hotel is now fully booked until Sunday. But if you fancy a stay next week, rooms will set you back £269. Sex toys not included.