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Fashion 26 Becomes Hilton in Yet Another Reflagging

Turns out launching a hotel brand is hard: The Fashion 26, an "independent" that was secretly a Wyndham before being temporarily operated by Highgate Hospitality has now been reflagged as a Hilton—and during Fashion Week no less! The new name for the ever-changing 280-room property on 26th and 7th Avenue is Hilton New York Fashion District, which will sound hilarious to anyone who actually lives in New York and knows that such a neighborhood doesn't really exist.
Then again, perhaps we're being too cynical? Creating neighborhoods around hotels is a New York hospitality trademark (see The Hotel Chelsea, The Hudson, The Ace). Maybe in five years we'll all be hanging out in the Fashion District, talking about how cupcakes are so five years ago?
As for what changes at the hotel, the company line is "not much," and those aforementioned free cupcakes will remain. An added asset for guests now that Hilton is running the show? Clocking (and redeeming) HHonors points on stays. A great surprise, indeed.



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