Manhattan Hotels Are Channeling Fashion Week
February 10, 2011 at 11:51 AM
Where you won't be staying this Fashion Week: The Mondrian Soho
New York Fashion Week starts today and more than a couple properties are offering catwalk-oriented events to lure big spending clothiers out of the Lincoln Center tents and into their lobbies.
Official sponsor W Hotels has a variety of events, with the headline show tonight, a Fall 2011 Global Glam collection commissioned by the brand's global fashion director to reflect the sensibilities of three new (or newish) properties around the world: W Taipei, W Austin and W Mexico City. The W Times Square is partnering with Gilt City for the launch of Kate Betts' new book "Everyday Icon: Michelle Obama and the Power of Style" on February 15. And don't forget about the cool sketch-up offer at the W Union Square we told you about, in which illustration students at achingly stylish design school Parsons will doodle you in your fineries for free.
The Empire Hotel, right across Columbus from Lincoln Center, is also hosting events with Gilt City. The Fashion Week party for Friday night is already sold out, but you can still jump on the wait list.
Oh, and the still-to-open Mondrian Soho is hoping to draw a crowd with the sorta-hush-hush soft open of Armin Amiri's new spot Mister H. T magazine has the inside track:
With distressed damask walls, red leather banquettes and jade-and-gold-checkered floors, the décor channels a 1930s Shanghai speakeasy, but not without irony. Neon characters illuminate the back wall. Nearby hangs a portrait of a beady-eyed, tuxedo-clad rabbit, and poppies are painted around the bar.
NYFW 2011: Fashion with irony!