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Which London Hotel Opening Excited a Fashion Magazine The Most?

December 28, 2011 at 3:30 PM | by | ()

According to Elle UK 2011 was "The Year of the New London Hotel." Seeing property after property from our sprawling Master List of London Hotel Openings welcome new guests over the course of the year, we must agree. 2011 saw a bounty of new faces on the London hotel scene, a boom which comes as no surprise: we're less than eight months away from the 2012 Olympics, and the city is prepping to field a mass of tourists come summertime.

Elle's style soothsayers also chose their five favorites favourites among the openings, which include the big names we've been closely following and reporting on all year.

Despite a few middling reviews from major critics, the behemoth that is the St. Pancras Renaissance earned a spot on Elle's roundup, reaping props for its "cool bar," "iconic exterior" and the culinary cred that comes with having a Marcus Wareing-helmed restaurant onsite.

Also making an appearance, the W, located in the heart of the tourist-swarmed Leicester Square, which counted Kate Moss and Alexa Chung among the celebs at its glittery opening.

Clerkenwell's Zetter Townhouse, the Corinthia, and slim wingspan-ed Z Hotel Soho round out the list.

None of the properties are particularly close to the main Olympic Stadium in Stratford, which itself is located in the far reaches of East London. Though we've been also been reporting on the rise of East London hotels, it seems the city's overall strategy has been to pull in visitors who will likely spend more time (and money) pottering around Oxford Circus and Westminster than the more rough 'n' tumble East, and corral them in nearby hotels. But with half a year left until the Games, expect a few last-minute surprises to pop up on the local scene, and trust that we'll be here to tell you about them.

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