Are Hotels Becoming The Next Rock 'n Roll Venues?
Yesterday, the widely-read indie music blog Stereogum published a second installment of their new "Stereogum x W Hotel Suite Session" video series, which features up-and-coming bands performing at a W Hotel of their choice. No fans, no stage, not even any fancy lighting or effects. Just a regular old rock band taking over a regular old hotel room—and making you wish you could be snuggled up in bed for a front row seat.
But this isn't the first time we've seen this. Back in April, Aloft hotels were running a near identical partnership with Pitchfork called the Video Surveillance Series, where the "footage" was made to look as though it "caught" the bands in action. Same idea, different effect.
And while the trend is certainly proving a success, we have to ask: what's going on here? Is this the next generation of live music? Will bands eventually give up on the traditional venues and just embark on national chain hotel tours?
Rock bands have always maintained a love-hate relationship with hotel rooms—from Nirvana's serial hotel room demolishing to extended stays like this classic interview with John Lennon and Yoko Ono at the St. Regis New York. Until now, they left the music on stage and came back to their hotels as a place to either vent their frustration or just hide out.
Now, the hotel room is becoming the stage itself.
Have you heard of other bands doing this? Or other hotels? We want to hear your thoughts!