Beginning next spring (around when the new Courtyard is set to open), the renovations will effect additional retail space, a facelift for the building's exterior, a new "Hall of Luxury Brands," a new footwear department, and an expanded men's department.
Call us prescient, but this has "shop-til-you-drop" weekend packages written all over it. As a hotel guest and avid shopper (the two do seem to go hand in hand), nothing could be more ideal for a New York weekend getaway. Even business travelers, a big target audience for the Courtyard brand, will find a way to benefit from the hotel's location: directly across the street from one of the world's largest chain department stores.
What's more, this new project may have been a direct result of last year's initiative to move the parade from Seventh Ave (where Marriott Marquis and Renaissance Times Square are) to the less-Marriott-populated Sixth Avenue. The decision reportedly cost the brand $2 to $3 million in lost revenue.