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The Virgin Hotel Chicago Building from Every Angle

November 8, 2011 at 4:48 PM | by | ()

More than one year ago, Virgin Hotels launched a website. It was real, it was happening, it was the first step toward Virgin Hotels becoming a solid thing. At the time, there was a list of potential US cities for the first location—New York, Miami, San Francisco, Los Angeles, Washington, DC and Boston. Notice what's missing? CHICAGO, the newly announced winning location for first Virgin Hotel in the world.

The site at 203 North Wabash sits on the very northeast border of the Loop; in fact it's catercorner to a bend in the El tracks (here's hoping for good soundproofing) and just one block south of the Chicago River. Enough about the ideal location. Let's look at it:

Occupying the old Dearborn Bank building, the Virgin Hotel has a ways to go before it fulfills Richard Branson's dream for it to be "the hippest most comfortable new hotel in any city. Anyone's who anybody will know to go there." It sits next to a very cool art deco parking garage and its own windows sport beautiful stone and metalwork, both of which you can see in the above images taken earlier this week.

[Photos: Cynthia Drescher for HotelChatter]

Archived Comments:

So massive

That building is huge!! But you're right. It has a long way to go before it becomes the hip place that "anyone's who anybody will know to go there." On the bright side the self parking garage makes me happy.

Love this building!

This building is awesome! It should be interesting to see what RB does with it. I loved looking at the detail in the stone and iron work when I used to walk by it going to work.