Help The Homeless By Shacking Up At a Hotel: SleepSmart UK Is Back
Stuart Johnson of Brown's and Willy Bauer, owner of The Arch. Doing good in the seat of British power.
We’re not the types to need much of an excuse to book a hotel stay, but if you are, here’s a pretty unbeatable one – you can stay in a nice hotel and do your bit for charity at the same time.
Yesterday saw the return of the UK-based SleepSmart initiative. A spin off of the wildly successful restaurant scheme, StreetSmart, if you stay at a participating hotel from now until 31 December, you’ll be offered the opportunity to add £1 to your bill.
That £1 goes directly to the StreetSmart homeless charity. And we mean directly – sponsors Deutsche Bank cover the admin costs, so every penny gets to the people who need it.
There’s a great little roster of hotels taking part this year – the full list is here, but they include myhotels, Brown’s, The Arch, The Landmark, and the Avo in London, with myhotel Brighton, Park Plaza Nottingham and the Lowry covering outside the capital. All very good, but we’re actually surprised/disappointed that there aren’t more. It’s not like it’s much to ask of your guests, right? Still, all the more incentive to book with the ones that support it.
The 2011 scheme launched last night with a shindig at 11 Downing Street (and HotelChatter was there! Swoon). Frances Osborne (the Chancellor’s missus) was hosting and one of our top budget celebs, Richard Bacon, was also in attendance. (Bacon came straight from the hospital where he’d just become a dad. Well, you would too, if it was Downing Street, right?)
Prime Minister David Cameron wasn’t there officially, but was spotted skulking on the stairs halfway through the evening. (You could have come in, Dave! We could have done with the Facebook pic.) Nice to see SleepSmart/StreetSmart get the attention it deserves.
Read up more on the scheme here. Then you should probably book.