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Hotelier Avi Brosh Returns with Palihotel Melrose Avenue, Opening in February

Where: 7950 Melrose Avenue [map], Los Angeles, CA, United States, 90046
November 15, 2011 at 10:30 AM | by | Comments (0)

Three years after opening his stylish extended-stay hotel, Palihouse Holloway in West Hollywood, and over a year after ceding his vision for Palihouse Hollywood to Sam Nazarian's SBE empire, Los Angeles hotelier Avi Brosh is once again back on top with the Palihotel on Melrose Avenue opening in February 2012.

The 32-room boutique hotel is envisioned as a "European neighborhood inn" which is quite the opposite of the Palihouse Holloway, specifically regarding the size of the guestrooms. Where Palihouse rooms start at 600-sq.ft., the rooms at Palihotel will measure about 250-sq.ft. and come in Twin or Queen categories.

And while rooms at Palihouse have little kitchenettes, guests at the Palihotel will instead head down to the Palikitchen, a coffee shop/cafe that will service breakfast, lunch and dinner in a self-service format.

Of course, the trade-off is that rooms at the Palihotel will be crazy affordable, starting at $150 a night.

Yet that doesn't mean Brosh will skimp on design and detail here. Walls will be a deep, dark green, custom-made furniture will be found throughout the property and the guest rooms will have fabrics mixed with brass, cork and other rustic details. In-room products will be signature to the brand but the minibars will be stocked with Dean & Deluca goodies.

The hotel will also feature an outdoor garden with a lounge area, a seven-bed Thai massage spa and a blow-out salon open to hotel guests and locals.

But the best thing about Palihotel, is it's location, literally steps away from great shopping on Melrose Avenue. Fred Segal is two blocks in one direction, Fairfax Ave is two blocks in the other direction and The Grove shopping center is just a mile south. Finally, we have an affordable, non-sketchy, convenient yet design-forward and fun option in the middle of Los Angeles, something this part of the city has so desperately needed.

Right now, there's no renderings of Palihotel and the website is still in the works but you can keep up with the hotel's progress on Twitter (@Palihotel) and on Facebook.

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