That's one big shoe horn
The whole process takes between seven and twelve minutes, according to yesterday's on-duty shiner, Jamel Daniels. Customers can sit down in the chair for $10, or drop off their orders for $20 (but assuming you actually have leather shoes on, who would pass up the chance to sit in this bad-ass chair?).
The kiosk, which also sells accessories like shoe horns, polishes, creams, and brushes, is a satellite of John Lobb's larger flagship store on 62nd and Madison. Though if you happen to pass by, the kiosk displays several models of Lobb's sleek footwear, as well as hand-knit socks (in four colors: navy, grey, black and brown).
We liked how all the little amenities of the kiosk perfectly mirrored those of the actual hotel rooms—for example, minibar snacks, a minibar fridge, and even a mirror TV facing the chair, so customers can watch their favorite shows while they get their shoes shined.