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A Sneak Peek at Holiday Inn's New HUB Lobby Concept

October 26, 2011 at 2:20 PM | by | ()

Last October, Holiday Inn announced their new Social Hub concept for all their lobbies which they followed up on in April with some renderings of the spaces as well as a food taste test. (See all the yummy goodness contributor JetsetCD got to taste right here.)

Currently, the Social Hub can only be found at The Holiday Inn Gwinnett City in Atlanta but yesterday at the InterContinental Hotel Group's Annual Investors and Leadership Conference in Las Vegas, we got to see what the HUB (capitalized like that) will look like in person.

There's three main parts to the HUB, starting with the Grab 'n Go corner right off the check-in desk and near the elevator where guests can grab drinks, snacks and even toiletries before heading up to their room or heading back out.

The second part is the HUB Cafe where guests can order up food like made-to-order omelettes, fresh fruit cups and waffle grilled cheese sandwiches with a side of tomato soup as well as cappuccinos and lattes (Paging Prince Harry!) The third part that we got to glimpse was the e-gaming area where you can play WiiSports to kill the time. It also backs up to the breakfast bar so you can get some refreshments after a hard game of Wii Tennis.

Now, the HUB isn't an entirely new concept--it looks very similar to what we've found (and loved) at Element Hotels but there are a hundreds of Holiday Inns out there and not that many Elements. If Holiday Inn can get this HUB in place in more hotels faster, well then, we'll be seeing you in the morning for omelettes and Wii more often we guess.

For more inside the Holiday Inn HUB, check out their Facebook Page

[Photos: Juliana Shallcross/HotelChatter]

Archived Comments:

Grab 'n Go

kinda reminds me of those snack stations inside the lobbies at Aloft Hotels. To me, they make sense. If hotels are trying to lure more people into lobbies, what better incentive than food? (free food would work better tho :)


Yes, I forgot to add Aloft. But it's clear that these brands have redesigned their lobbies to keep up with Aloft/Element, etc. Hyatt House is doing the same thing too, although I think they will have a higher level of design.