To make the process uniform, Starwood created "rating categories" for the following areas: "Overall Rating," "Room Comfort," "Staff Met My Needs," "Room Cleanliness" and "SPG Recognition."
Guests will be able to filter content by "Star Rating," "Purpose of Travel," "Frequency of Travel," "SPG Level," "Above/Met Expectations" and "Below Expectations."
So naturally we have to wonder--will Starwood really publish every reviews? Senior Starwood executive Chris Holdren says yes. The reviews will be checked for profanity and Starwood will follow up to make sure the reviewer actually stayed at the hotel, a process that could take a few days...not to mention discourage people with just an axe to grind from comment-bombing.
Apparently, the feature is going live today at noon, across all Starwood brands, with e-mails being sent out to Starwood Preferred Guest members next week. So...which hotel are you going to write a review about?